Insights

Transaction advisory Family business of the year: Pro Optika, which captured a third of the market, is chasing new growth

Last year, the optical retail chain Pro Optika took a bold step by acquiring its competitor Pere Optika — a move that doubled both its store network and its team. With 50 stores now across Estonia, the company is entering a new growth phase and redefining what it means to be a modern family-run business.

| 5 min read | 19 Nov 2025

Leadership A leader is not born, but grown

Leadership isn’t born from titles — it’s grown through empathy, adaptability, and teamwork. Read Gaily Kuusik’s story of growth in modern outsourcing.

Gaily Kuusik

| 3 min read | 30 Oct 2025

Outsourcing Retroactive change in tax residency: does the employer need to recalculate the salary?

A retroactive tax residency change doesn’t require employers to recalculate salaries – it only affects the employee’s tax return.

3 min read | 30 Oct 2025

Outsourcing Corporate events and taxes: what to keep in mind

For companies within the same group, it is common practice to organize joint events, whether they are entertainment-focused summer days or business-oriented seminars. However, it’s important to remember that such events may trigger a tax liability.

Jelena Leoško

| 2 min read | 29 Oct 2025

Outsourcing Cash transactions and signatures

Why isn’t it legally correct to ask for a client’s signature when they pay for our services in cash? Is it allowed to ask the client to sign the cash receipt?

Inna Lisitsin

| 2 min read | 29 Oct 2025

Outsourcing I want a vacation without the paperwork! Employees expect digital solutions from employers

Employees today expect the same level of user experience from their employers as they get from everyday services — whether it’s ordering food via an app or checking their child’s school data in eKool.

Gaily Kuusik

| 6 min read | 23 Oct 2025

Outsourcing „On the first day, everyone said they were going on sick leave.” How the software change went wrong

In a smaller company, implementing new software can take three to four months, while in larger companies it can take a couple of years. Change management is exceptionally important for the transition to be successful

Terje Liiv

| 5 min read | 09 Jun 2025

Outsourcing Accounting errors cost money and trust, but e-invoices help avoid mistakes

E-invoices are a useful tool for every accountant to avoid mistakes caused by human error, which waste time and money. There are also many other business advantages to "selling" e-invoicing to a manager or client.

Gaily Kuusik

| 5 min read | 06 Jun 2025

Outsourcing services Outsourced accountant won't let you down

When outsourcing accounting services, you can be sure that the work won't be left undone in case the accountant falls ill or goes on vacation.

| 4 min read | 14 Apr 2025

Women in business Three women’s journey to the top

This International Women’s Day, we shine the spotlight on our newest female leaders—this season, Grant Thornton Baltic’s Estonian office welcomed three new women partners. How did Gaily Kuusik, Terje Liiv, and Anni Vaiksaar reach senior management, and what unique values do they believe women can bring to leadership?

Gerli Soosalu

| 9 min read | 06 Mar 2025

Our news Please meet: our new partners!

This fall, a record of six new partners joined Grant Thornton Baltic. Four of them are from our Estonian company and one each from Latvia and Lithuania. Now we have a total of 21 partners.

Less than a minute | 22 Oct 2024

Travelogue Studying management in Vietnam

Grant Thornton pays great attention to training managers, and Kristel Tiits (Head of Legal) and I had the opportunity to participate in Grant Thornton International's year-long management training program, where one session took us to Vietnam.

Gaily Kuusik

| 8 min read | 03 Sep 2024

Compulsory dissolution The Commercial Register’s printing press has snapped into action

Pursuant to amendments that entered into force last year, the Commercial Register can fine or compulsorily dissolve those who are late filing an annual report. Compulsory dissolution can be done if the company lacks registered assets (i.e. no assets evident in the land register, ship register, Commercial Register or Estonian securities register), is not a party to any current judicial proceedings, criminal enforcement proceedings or tax disputes.

| 6 min read | 15 Aug 2024

Accounting E-invoices are dead, long live e-invoices!

E-invoices celebrate their first minor anniversary – submitting invoices to the public sector in this format has been obligatory for five years, while technical support for e-invoicing has existed on the market for more than 10 years. But the hope that the private sector would organically embrace the state’s role model has not come to fruition.

Gaily Kuusik

| 8 min read | 09 Aug 2024

Business Process Solutions When to fire your accountant?

A high-quality accountant who uses modern technological solutions – up to and including AI – can do more for a company than ever before. An accountant can be closer to a CFO’s skillsets than a data entry role.

Gaily Kuusik

| 6 min read | 21 May 2024

Commercial Register Act Problems in practice with compulsory dissolution of companies

For years, the Commercial Register allowed companies to operate in the Estonian business environment as if disclosure of economic figures was optional. Last year, an abrupt change in direction occurred.

| 8 min read | 08 Apr 2024

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