Read our insights, reports and more

Although employer branding is seen as mainly the domain of personnel and marketing people, it isn’t only their function. Managers have just as important a role here, because it is managers who can leave employees with a good experience of the organisation as employer. Or the opposite – a negative experience, because Estonia has many organisations that have a substandard managerial culture and instead of leading people, they’re busy managing money and processes.

According to Michael Porter, whose book Competitive Strategy is one of the most highly regarded works on management, a company develops a competitive advantage over its rivals when it purposefully differentiates activities from others in order to create unique value.

How to hold on to good employees? For starters, understand that employees may consider leaving, competitors try to outbid you for them, and employees have their own personal career goals.

Entrepreneurs believe the hard times are past and increasing turnover and profit will also lead many countries’ economic growth to faster recovery. A survey conducted by tax and business advisory firm Grant Thornton among business people in 36 countries found that business optimism is at a two-year high.

In the last few decades, the topic of female executives has received consistent attention in the industrialised West.

Looking at the bigger picture, we should ask whether our already scarce workforce will not increasingly seek employment abroad, as a majority of industrialized countries are also suffering from workforce shortages.

Money is a bigger motivator for female executives than for male counterparts